AG Jeans
In 2000, Yul Ku and Adriano Goldschmied who are the top players in the world of denim founded the AG Jeans label together: Ku is the founder of a large vertically integrated jeans producer on the American West Coast, and Goldschmied is the inventor of premium denim and numerous well-known jeans and sportswear brands. Both use their expertise to launch denim as a luxury product: exquisite, high-quality and always in tune with the times. It all started with a small boutique in Los Angeles, which quickly caused a sensation in the fashion scene with its mix of vintage looks, perfect fits and trendy designs.
Redesigned denim
The idea behind AG Jeans is as simple as it is ingenious: vertically integrated products of high quality that reflect a sophisticated lifestyle. The versatile designs perfectly reflect the zeitgeist. Goldschmied, for example, was one of the first to make skinny jeans fashionable - a cut that is still one of the bestsellers today. The range of fits now extends from slim cigarette pants to casual bootcut and boyfriend styles to cropped jeans and shorts. The current trend focus is on extra-slim cuts in the leggings look, which impress with their versatile combinability and supple wearability.
AG Jeans – a product becomes a lifestyle!
Since Samuel Ku was appointed as Creative Director in 2008, AG Jeans has developed from a denim label into a lifestyle brand. Ku focuses on individuality and lets his team experiment with new techniques for processing the fabrics. Today, the brand also offers a ready-to-wear range from T-shirts to jumpsuits. Exquisite accessories made of cashmere and leather complete the selected portfolio. In addition, the current collection is also focusing on knitwear and presents casual tops for her and cool sweaters and shirts for him. The individual luxury of the creations consists of high-quality materials and clear design. The Californian attitude towards life is reflected here: sophisticated and relaxed.
AG Jeans – infinitely casual, irresistibly luxurious – perfectly tailored to you!
