LOEWE
The history of the Spanish label begins in 1846, when the German emigrant Enrique Loewe, together with two Madrid artisans, founded a collective for the production of leather goods. Their enthusiastic passion for traditional craftsmanship drives the trio and leads them to lay the foundation for one of the most successful luxury labels of the present day.
To this day, the impressive LOEWE designs are created in the Spanish metropolises of Madrid and Barcelona – a tribute to the homeland of the brand and to Loewe's heritage.
Tradition meets innovation
LOEWE sets new standards in leather processing. The key pieces from the luxury label have always included impressively crafted leather goods such as classic belts, elegant bags and exclusive wallets. Attractive decorative seams characterize the range, just like the iconic anagram, which consists of four initials turned towards each other.
LOEWE has developed its unique expertise through constant progress, which is driven by passing on traditional knowledge, and establishing new approaches. Out of this ambition, iconic bag designs such as HAMMOCK, FLAMENCO and the luxurious PUZZLE bag are created, which is one of the hottest it-pieces around today.
Jonathan Anderson – the new design genius
Young, dynamic, revolutionary: With Jonathan Anderson at the helm, LOEWE is experiencing a brilliant renaissance! The Irish-born designer marks a new era at LOEWE, and with his avant-garde designs manifests a fresh interpretation of the classic style of the brand. Here, too, a future-oriented symbiosis of convention and modernity takes place. Anderson provides new concepts in both clothing and accessories and lets LOEWE shine with a confident and refreshed attitude.
From casual T-shirts and loose capes, to elegant cardigans and classic sweaters, to couture-like dresses and popular handbags – Jonathan Anderson ensures the successful establishment of the re-design of LOEWE. His stroke of genius is the GATE handbag line, which got its name from the metal pin detail and defines Anderson's collections everywhere.
Individuality through elegant minimalism
In the 1960s, LOEWE launched its first fashion collection, characterized by soft suede and subtle colors. To this day, natural materials and a scaled-back color spectrum are omnipresent, resulting in the distinctive DNA of the brand: minimalist, sleek and unmistakable.
Creative Director Jonathan Anderson intertwines elegance, modernity and innovative avant garde nuances, achieving the classic yet progressive character for which LOEWE is celebrated. The official Purveyor of the Royal Household of Spain will inspire you to create artful looks.
